What ONE Thing Can I Do to Promote My Art More Successfully?

If you've ever felt paralyzed by the endless list of things you're supposed to do to market your art—Instagram posts, email lists, reels, art shows, websites, newsletters, SEO, videos—you’re not alone.

But here’s the good news: you don’t have to do it all. In fact, if you're trying to juggle too much, you're likely spreading yourself too thin.

So what’s the one thing you can do to promote your art more successfully?

Be consistent.

That’s it. Whether you choose to post once a week on Instagram, send a monthly email to your collectors, or update your website every quarter—do it consistently.

Consistency builds trust. It signals professionalism. It keeps you top of mind with your audience, slowly but surely. It's better to do one thing well and often, than try ten things once and disappear.

Start with the platform or method that feels most natural to you. Love writing? Send an email newsletter. Prefer visuals? Instagram might be your best bet. Enjoy chatting with collectors? Plan regular open studio events or join local art shows.

Whichever you choose, commit to a rhythm you can maintain.

Start small. Stay steady. Grow from there.

What’s your one thing? I'd love to hear what you’re focusing on right now—reply to this email and let me know.